We have been getting the question a lot, so I thought I would share our core values. If you want to get to know High Rock, read this blog. Our core values embody our culture and our people. Our people are our greatest asset and our culture reflects their awesomeness.

Cut straight from our employee handbook, I present to you our…

Core Values

Innovative, Competitive, Efficient. We are a firm achieving excellence and greatness in all our business opportunities. It is those same qualities we seek in our employees to create a phenomenal team comprised of incredible knowledge and skill, who will lead our company into the future of accounting. We look not just to succeed but to do the impossible. We do so by creating outstanding experiences with our clients and creating a community between our clientele and our employees. It is through the foundation of honesty, effectiveness, and courage to fail and try again; it is through all these bits and pieces that we live out the goals we set out to accomplish. Our core values are at the center of all we do. It is important to know what all that encompasses.

Do the Impossible

We have already done the impossible by creating and sustaining a small successful business. So now it is your turn to do something incredible. You have the power to make a difference in the lives of your clients. Whether it is through making their experience working with you the best thing yet, or by giving them a new and far more efficient process, or by using your magical resources and creating gateways for the business to expand and dominate. Whatever it may be, dream, and do it.


We are only as good as the product we create. Let’s make our services the best, most reliable and efficient our clients have ever seen! Let’s strive to be the best of the best, and show those other hooligans what fantastic work looks like!

Quality Client Service

Obviously. Clients make the business. They are what give us, accountants, and the ability to dream and expand our ideas.  It is with this in mind, that we give our clients a mind-blowing experience with us each and every time.


Combine all the above and we begin to create growth. We are in the business of not just counting money (jokes) but making it. We want to be constantly expanding and growing not only our knowledge, but our business as well. You are here to be a part of that.

Fail and Learn

“The only real mistake is the one from which we learn nothing.” – Henry Ford

From one great to the next, it is only through trial and error that we learn and grow. So don’t be afraid to mess up once in a while. Get back up, learn where you went wrong, and fail again and again and again, until you get it right.


Failure is only a problem if you are not honest with yourself and everyone else about it. We are a team, a business family, and we owe it to each other to be honest in all our endeavors, whether it be a mistake, a question, or an objection. We value your voice, opinion, and you’re learning, so we expect you to value the same in us as well.


Our community involves those within our office, those connected to our office, and potential additions to our offices. Our clients, prospective and current, employees both near and far, are all considered a part of us. We strive for a sense of comfort and connectedness between us all.


With that said, we are a team. We work together, we win together, and we fail together. We may not be playing with a pigskin or a checkered ball, but we are still one team. Don’t be afraid to ask for help, or lend a helping hand or knowledge bomb when called upon. All for High Rock, and High Rock for all!

Dream Big

“If you can dream it, you can do it.” – Walt Disney

Not all accomplishments are achieved in big leaps, but in small molehills. Without crazy, unthinkable, jack-and-the-giant-beanstalk-sized goals to work towards, our molehills will never be conquered! So reach for the stars, put your head in the clouds, or whatever they say, just dream it.