Liz is a CPA (Nevada and Arizona) by day and an adventurer by night. She graduated from the University of Nevada, Reno summa cum laude with a Bachelor’s degree with majors in Accounting and Finance (in 3 years because, why not).

Liz also went to Arizona State University for a Master’s degree in Information Management to satisfy her continued curiosity of technology and innovation. Throughout her career she has worked for national firms, a local firm and now focuses on running High Rock Accounting as Founder and CEO.

Liz sits on a bunch of boards, speaks locally and nationally frequently, and is always active, especially in the technology startup community in Phoenix. When not in Phoenix, you can find Liz traveling the world and enjoying different cultures.  She spends her free time with her husband and young son finding all the adventures and visiting anywhere she has never been before.

Melissa has worked on a wide range of accounting and audit services across the southwest and internationally, with a specialty in the healthcare industry.

She is a shareholder, and financial and GAAP accounting guru at High Rock Accounting, where she assists clients with GAAP compliance, financial modeling, financial reporting, and general financial accounting inquiries.

She is currently the loving mother to two step-children and three dogs. If you’re in search of a good conversation topic, she could go on for hours about dogs in general (but particularly hers). Also sloths. Her passion for each is only rivaled by her love of travel.

Brandy is a Jane of All Trades and joins the High Rock team to help build out all the business ideas Liz thinks up. It feeds into her constant need for mental stimulation by devising new approaches, new ideas, and new projects that push the limits of her creative thinking and ability.

She grew up in North Carolina, earned her BS in Fine Arts in Florida, and then got tired of the east coast beaches and moved to the beautiful mountains of Colorado. There she began studying for a Global MBA and an MS in Instructional Design and Technology. Brandy recently moved to Phoenix to join High Rock after leaving Xero as a Creative Badass.

Brandy brings vast experience in building out teams and departments for startups, creating leadership development programs, coaching public speakers, and using great design to facilitate better learning and communication. In her free time, she likes to lift heavy at the gym, bake all the things, paint, draw, hike, has the best RBF, and is currently making her dog, King, an Instagram star.

Christina isn’t your average HR professional. Throughout her career, she’s pushed for creative answers to overcome business challenges and secure long-term growth. Understanding that HR is often viewed as a roadblock for operations. Christina assists with comprehensive HR solutions that promote company objectives rather than impede them. In her eyes, all aspects of the business should operate synergistically to achieve short- and long-term goals – and that sometimes includes adopting unconventional methods to improve efficiencies.

Christina brings decades of experience in HR leadership roles spanning the healthcare, education and tech industries, particularly in start-up and high-growth scaling institutions. Christina also founded a recruiting firm for technology and executive roles. Christina has also helped organize DisruptHR Phoenix, an annual conference featuring some of the biggest innovators in Arizona’s HR community.

Christina graduated Magna Cum Laude from Grand Canyon University with a bachelor’s degree in management with an emphasis in human resources. Immediately following, she earned her Professional in Human Resources certificate and dove headfirst into her career. A world traveler, she spent 18 months working remotely in 14 countries and loves to encourage women over 40 to travel alone. In her spare time, Christina enjoys watching documentaries on natural and alternative health and is actively involved in the Phoenix pit bull rescue community. Someday, she wants to start her own rescue.

Shawn’s experience bridges both working in public accounting and also in private industry. He graduated from Minnesota State University – Moorhead with a dual major in Accounting and Management Information Systems. After migrating to Arizona, he cut his accounting teeth by spending 4 years in audit followed by a decade of experience in the healthcare industry.

For the 5 years prior to joining the High Rock/Rebel Rock family, he spent his time working side by side with the Founder, to open from scratch a Pharmacy specializing in Fertility, rapidly growing it, which quickly caught the eye of private equity. While doing this he was hands-on in nearly every aspect of the business which went beyond just the accounting into licensing, human resources, inventory management, practice relations, insurance, and much more. During his tenure in the healthcare industry he has helped each entrepreneurial company that he has worked for grow and eventually be sold to private equity.

He enjoys to spend any spare time either at the ocean or in his pool splashing around with his little girl and wife. During the cooler part of the year, you can often find him on the weekends watching college football.

Cheryl grew up in the Chicago land area and brought her love of the city and Chicago Cubs to Arizona over 10 years ago. She graduated from Northern Arizona University with Bachelor’s degrees in Accounting and Marketing.

Cheryl has spent several years in national public accounting firms with experience in tax as well as audit primarily in the Financial Institution and Non-Profit Industries. As an Accounting Guru at High Rock Accounting, she is excited to share her passion for GAAP, financial reporting, and overall accounting training with her clients and the High Rock team.

Cheryl is a bubbly, fun-loving member of the team! She loves traveling the world and exploring new cultures (this also includes new places in Arizona) with her friends and family!

She has five years of experience implementing Sage Intacct and other cloud-based accounting solutions at large CPA firms. She has completed over 50 Sage Intacct implementations for small to midsize organizations across multiple verticals such as non-profit, technology, family office and financial services.

In a past life, Susan spent 15 years in the real estate industry and can often be found scouring the MLS listings for potential future homes. She has remodeled three of her own homes from floor-to-ceiling and is always up for her next DIY challenge.

The problems faced by accountants are being solved more and more often, not with classic accounting solutions, but by developing and utilizing advances in computers and technology. That’s where Kevin comes in.

Kevin graduated from Northern Arizona University with a Bachelor’s degree in Mathematics. As an aspiring actuary, he found little difficulty passing the preliminary exams but still struggled to find an opening to work in the field.

The fostering environment at High Rock has given him the opportunity to adapt his skills to a traditionally rigid industry. He currently manages our systems and software, and prides himself on efficient implementation and integration of new clients. He will be attending Arizona State University to earn a Master’s in Information Management.

After spending her life as an east coast girl, Alexa packed up and moved across the country to get a taste of the mountains. In May 2017, she graduated from Edinboro University of Pennsylvania with a degree in Comprehensive Business Administration.

While first starting her career out as a Social Media Coordinator, Alexa came to the realization that she missed math and dealing with numbers (weird right?). She came on board in July 2018 and has worked her way up to an Accounting Specialist.

As a now retired athlete, she enjoys working out and hiking in her spare time. If she’s not at her desk, there’s a 99.99% chance she’s laying on the ground with the office dogs.

Heidi was born and raised in Denver Colorado where she grew up on a horse ranch. Her sister and she had a lot of land to run around on. It was so great to have been raised in the mountains and she misses them constantly.

She met her husband 17 years ago at their apartment complex when they were young. He took her to McDonald’s for their first date, he’s such a classy guy! They got married in Colorado and lived there together for many years before they made their way out here to Arizona! 
They enjoy spending time with family and friends. Their favorite place to vacation is Key West Florida and they like to go every year if possible.

Heidi recently started working at High Rock Accounting as the Executive Assistant and loves it! She does everything from getting coffee to scheduling meetings, sending out emails to running to the post office you name it! Anything we need she is our girl!